Omyo

ABOUT BRAND

Bitterness, sweetness, saltiness and sourness… Omyo sums it all — A mysterious taste.

The OMYO brand and tea packages are created and inspired by the diverse characters of Korean tea and culture through art, people, costume, buildings, various kinds of tea and tea regions and, social structure.

The word 오묘(omyo) implies marvelous or mysterious in Korean lnaguage, and commonly used to portray the subtle savor of Korean tea.

YEAR                      ROLE

2018-2019          Brand / Package Design

ABOUT BRAND

4 Different types of tea in omyo

Central to the Korean approach to tea is an easy and natural coherence, with fewer formal rituals, fewer absolutes, greater freedom for relaxation, and more creativity in enjoying a wider variety of teas, services, and conversation.

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THE PACKAGE

Explore classical Korean tea and more!

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Each set of tea package consists 4 small containers, and each container includes 4 tea bags.

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Dabansa — "Drinking tea and eating food" that refers to very common and natural things.

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