Omyo
ABOUT BRAND
Bitterness, sweetness, saltiness and sourness… Omyo sums it all — A mysterious taste.
The OMYO brand and tea packages are created and inspired by the diverse characters of Korean tea and culture through art, people, costume, buildings, various kinds of tea and tea regions and, social structure.
The word 오묘(omyo) implies marvelous or mysterious in Korean lnaguage, and commonly used to portray the subtle savor of Korean tea.
YEAR ROLE
2018-2019 Brand / Package Design
ABOUT BRAND
4 Different types of tea in omyo
Central to the Korean approach to tea is an easy and natural coherence, with fewer formal rituals, fewer absolutes, greater freedom for relaxation, and more creativity in enjoying a wider variety of teas, services, and conversation.
THE PACKAGE
Explore classical Korean tea and more!
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Each set of tea package consists 4 small containers, and each container includes 4 tea bags.
Dabansa — "Drinking tea and eating food" that refers to very common and natural things.
