ABOUT BRAND
YorkMills Eye Clinic wanted to fully renewal their branding website with new look & feel and expand their target audience from local elders to all ages, mainly targeting the yonger patients that approachable online.
As a designer, I worked on complete branding system and website design.
YEAR ROLE
2020 Brand / Web Design
ICON & ILLUSTRATION
Since the client wants expand their target audience from elders to more yonger people, they wanted to keep the professional look & feel for eye clinic and also include trendy graphic elements.
Therefore, maintained the structure of icon and website simple and geometric, and add playfullness with color contrast and few additional illustrations.