Flipp is showcasing various retail partners within the digital platform, the application and web. Storetile is a interactive block for in-app experiences, that creates instant attraction for in-app users with eye-catching graphic about retailer brand, flyer, and upcoming events.
Original storetile of GNP (Good Neighbor Pharmacy) was too generic and repetitive. Each flyer looks similar every month, templatized storetile had same position, color, copy and just flyer image swops. Therefore, GNP required Flipp to come up with new design for better attraction to the Flipp users.
FACEBOOK AD RULE
Reduce texts on image ad below 20% for better ad reach
Growth Media Ads — For Facebook & Google
Flipp is not only providing in-app experiences but also providing the external advertisement pieces for our partner retailers. Growth Media Ads (GMA): focused on specific products of retailers, that shows up on various media platforms (google & facebook) to expose our retailer’s flyer and products that leads to flipp services. GMA project should follow 2 guidelines — brand guide from the retailer and creative rule from media platforms.
Giant landover requested to create Google GMA. Following the guideline provided by retailer, I have created 2 different look&feel for deep learning — project the better performing run, as well as fallbacks. (Filler image for when the location would not detacted for certain GMA campaign.)